Branding and visual identity for Star Crossed, an artist led, artist focused music publicity and social media strategy agency ran by local artist Eilish Gilligan. Communication aimed to be transparent, communicative, modular and adaptable. This was achieved largely through the creation of several templates, which enabled eilish to produce content independently from a designer.

The identity strived to be an intermediary between personal stylistic tastes (such as unconventional colours, graphics, forms) and structured rules and systems to contextualise these elements.