Part of a complete identity rebrand for 13cabs while at Thinkerbell. Including fleet vehicles, uniforms, website, social content, mobile app, internal and external stationary, as well as a nation-wide launch campaign across print, large format outdoor and digital media.

Executed over the space of a year, the rebrand aimed to unify a previously unharmonious fleet of taxis and destigmatize them in the eye of the public, shifting away from the yellow synonymous with cabs in Australia.